YT

WHO

WHO

WHO

WHAT

WHAT

YouTube Rebrand

YouTube Rebrand

YouTube Rebrand

YouTube Rebrand

YouTube Rebrand

As one of the largest most visited websites in the world, YouTube had a brand problem. It was appearing disjointed on different platforms and applications and was growing into multiple brands with the emergence of music, gaming, kids and TV.

Tasked with keeping the elements of the brand identity intact but evolving them and uniting them, I worked to refine the existing logo mark (the play button), refine and adjust the typography and create a brand that could be playful and built equity across multiple products.

The resulting design leaned heavily on YouTube's red color, play button shape and unique wording. The brand fit nicely within UI and was intended to be used to put the focus on the content and creators that make YouTube what it is. 

The work was adopted quickly and featured in depth on Brand New.

As one of the largest most visited websites in the world, YouTube had a brand problem. It was appearing disjointed on different platforms and applications and was growing into multiple brands with the emergence of music, gaming, kids and TV.

Tasked with keeping the elements of the brand identity intact but evolving them and uniting them, I worked to refine the existing logo mark (the play button), refine and adjust the typography and create a brand that could be playful and built equity across multiple products.

The resulting design leaned heavily on YouTube's red color, play button shape and unique wording. The brand fit nicely within UI and was intended to be used to put the focus on the content and creators that make YouTube what it is. 

The work was adopted quickly and featured in depth on Brand New.

As one of the largest most visited websites in the world, YouTube had a brand problem. It was appearing disjointed on different platforms and applications and was growing into multiple brands with the emergence of music, gaming, kids and TV.

Tasked with keeping the elements of the brand identity intact but evolving them and uniting them, I worked to refine the existing logo mark (the play button), refine and adjust the typography and create a brand that could be playful and built equity across multiple products.

The resulting design leaned heavily on YouTube's red color, play button shape and unique wording. The brand fit nicely within UI and was intended to be used to put the focus on the content and creators that make YouTube what it is.

The work was adopted quickly and featured in depth on Brand New.

As one of the largest most visited websites in the world, YouTube had a brand problem. It was appearing disjointed on different platforms and applications and was growing into multiple brands with the emergence of music, gaming, kids and TV.

Tasked with keeping the elements of the brand identity intact but evolving them and uniting them, I worked to refine the existing logo mark (the play button), refine and adjust the typography and create a brand that could be playful and built equity across multiple products.

The resulting design leaned heavily on YouTube's red color, play button shape and unique wording. The brand fit nicely within UI and was intended to be used to put the focus on the content and creators that make YouTube what it is.

The work was adopted quickly and featured in depth on Brand New.

As one of the largest most visited websites in the world, YouTube had a brand problem. It was appearing disjointed on different platforms and applications and was growing into multiple brands with the emergence of music, gaming, kids and TV.

Tasked with keeping the elements of the brand identity intact but evolving them and uniting them, I worked to refine the existing logo mark (the play button), refine and adjust the typography and create a brand that could be playful and built equity across multiple products.

The resulting design leaned heavily on YouTube's red color, play button shape and unique wording. The brand fit nicely within UI and was intended to be used to put the focus on the content and creators that make YouTube what it is.

The work was adopted quickly and featured in depth on Brand New.

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HOW

HOW

Creative direction: Steve Rura
Additional design: Glenn Cochon
Animation: J.R. Schmidt

Creative direction: Steve Rura
Additional design: Glenn Cochon
Animation: J.R. Schmidt

Creative direction: Steve Rura
Additional design: Glenn Cochon
Animation: J.R. Schmidt

Creative direction: Steve Rura
Additional design: Glenn Cochon
Animation: J.R. Schmidt

Creative direction: Steve Rura
Additional design: Glenn Cochon
Animation: J.R. Schmidt

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→ © ADAM KATZ 2019 ?     → HAVE A NICE DAY ✌    → PLEASE LEAVE ME $H!T ALONE ?     → SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎     → COME BACK SOON 🤞

→ © ADAM KATZ 2019 ?→ HAVE A NICE DAY ✌→ PLEASE LEAVE ME $H!T ALONE ?→ SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎→ COME BACK SOON 🤞

→ © ADAM KATZ 2019 ?→ HAVE A NICE DAY ✌→ PLEASE LEAVE ME $H!T ALONE ?→ SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎→ COME BACK SOON 🤞

→ © ADAM KATZ 2019 ?    → HAVE A NICE DAY ✌    → PLEASE LEAVE ME $H!T ALONE ?   → SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎    → COME BACK SOON 🤞