2016-11-21 copy

WHO

WHO

WHO

WHO

WHO

WHAT

WHAT

WHAT

WHAT

WHAT

Debug a Verily Project

Debug a Verily Project

Debug a Verily Project

Debug a Verily Project

Debug a Verily Project

Verily Life Sciences, an Alphabet company focused on the intersection of science, health and technology, was working to erradicate the Zika virus. To accomplish this they were first using machine learning to sort disease carrying male mosquitoes from sterile healthy mosquitoes. From there they planned on introducing these sterile, non disease carrying male mosquitoes into native mosquito populations thus bringing down disease carrying mosquitoes over time. 

Verily approached my team to help name, brand and craft the narrative for unveiling this complicated and delicate concept to local governments, the  science community, test-piloting neighborhoods and the greater public.

The name Debug nods to the computer science angle of the project and the simple idea of getting rid of a problem. From there we localized the brand and introduced the simple concept that Debug's mission at its core was "fighting bad bugs with good bugs." A visual language helped to define "bad bugs" vs "good bugs" and a launch video along with embeddable explanatory gifs helped explain the difficult science and machine learning that the team was using.

The program has since been tested and proven successful in the Fresno, California and Innisfail, Australia communities.

Verily Life Sciences, an Alphabet company focused on the intersection of science, health and technology, was working to erradicate the Zika virus. To accomplish this they were first using machine learning to sort disease carrying male mosquitoes from sterile healthy mosquitoes. From there they planned on introducing these sterile, non disease carrying male mosquitoes into native mosquito populations thus bringing down disease carrying mosquitoes over time. 

Verily approached my team to help name, brand and craft the narrative for unveiling this complicated and delicate concept to local governments, the  science community, test-piloting neighborhoods and the greater public.

The name Debug nods to the computer science angle of the project and the simple idea of getting rid of a problem. From there we localized the brand and introduced the simple concept that Debug's mission at its core was "fighting bad bugs with good bugs." A visual language helped to define "bad bugs" vs "good bugs" and a launch video along with embeddable explanatory gifs helped explain the difficult science and machine learning that the team was using.

The program has since been tested and proven successful in the Fresno, California and Innisfail, Australia communities.


Verily Life Sciences, an Alphabet company focused on the intersection of science, health and technology, was working to erradicate the Zika virus. To accomplish this they were first using machine learning to sort disease carrying male mosquitoes from sterile healthy mosquitoes. From there they planned on introducing these sterile, non disease carrying male mosquitoes into native mosquito populations thus bringing down disease carrying mosquitoes over time. 

Verily approached my team to help name, brand and craft the narrative for unveiling this complicated and delicate concept to local governments, the  science community, test-piloting neighborhoods and the greater public.

The name Debug nods to the computer science angle of the project and the simple idea of getting rid of a problem. From there we localized the brand and introduced the simple concept that Debug's mission at its core was "fighting bad bugs with good bugs." A visual language helped to define "bad bugs" vs "good bugs" and a launch video along with embeddable explanatory gifs helped explain the difficult science and machine learning that the team was using.

The program has since been tested and proven successful in the Fresno, California and Innisfail, Australia communities.


Verily Life Sciences, an Alphabet company focused on the intersection of science, health and technology, was working to erradicate the Zika virus. To accomplish this they were first using machine learning to sort disease carrying male mosquitoes from sterile healthy mosquitoes. From there they planned on introducing these sterile, non disease carrying male mosquitoes into native mosquito populations thus bringing down disease carrying mosquitoes over time. 

Verily approached my team to help name, brand and craft the narrative for unveiling this complicated and delicate concept to local governments, the  science community, test-piloting neighborhoods and the greater public.

The name Debug nods to the computer science angle of the project and the simple idea of getting rid of a problem. From there we localized the brand and introduced the simple concept that Debug's mission at its core was "fighting bad bugs with good bugs." A visual language helped to define "bad bugs" vs "good bugs" and a launch video along with embeddable explanatory gifs helped explain the difficult science and machine learning that the team was using.

The program has since been tested and proven successful in the Fresno, California and Innisfail, Australia communities.
 

Verily Life Sciences, an Alphabet company focused on the intersection of science, health and technology, was working to erradicate the Zika virus. To accomplish this they were first using machine learning to sort disease carrying male mosquitoes from sterile healthy mosquitoes. From there they planned on introducing these sterile, non disease carrying male mosquitoes into native mosquito populations thus bringing down disease carrying mosquitoes over time. 

Verily approached my team to help name, brand and craft the narrative for unveiling this complicated and delicate concept to local governments, the  science community, test-piloting neighborhoods and the greater public.

The name Debug nods to the computer science angle of the project and the simple idea of getting rid of a problem. From there we localized the brand and introduced the simple concept that Debug's mission at its core was "fighting bad bugs with good bugs." A visual language helped to define "bad bugs" vs "good bugs" and a launch video along with embeddable explanatory gifs helped explain the difficult science and machine learning that the team was using.

The program has since been tested and proven successful in the Fresno, California and Innisfail, Australia communities.

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HOW

HOW

HOW

HOW

HOW

Creative direction: Steve Rura
Copywriting: Mike Lacher
Additional design: Matt Delbridge, Selman Design
Animarion: Monica Kim, Enle Li

Creative direction: Steve Rura
Writing: Mike Lacher
Additional design: Matt Delbridge, Selman Design
Animation: Monica Kim, Enle Li

Creative direction: Steve Rura
Writing: Mike Lacher
Additional design: Matt Delbridge, Selman Design
Animation: Monica Kim, Enle Li

Creative direction: Steve Rura
Writing: Mike Lacher
Additional design: Matt Delbridge, Selman Design
Animation: Monica Kim, Enle Li

Creative direction: Steve Rura
Copywriting: Mike Lacher
Additional design: Matt Delbridge, Selman Design
Animation: Monica Kim, Enle Li

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→ © ADAM KATZ 2019 ?     → HAVE A NICE DAY ✌    → PLEASE LEAVE ME $H!T ALONE ?     → SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎     → COME BACK SOON 🤞

→ © ADAM KATZ 2019 ?→ HAVE A NICE DAY ✌→ PLEASE LEAVE ME $H!T ALONE ?→ SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎→ COME BACK SOON 🤞

→ © ADAM KATZ 2019 ?→ HAVE A NICE DAY ✌→ PLEASE LEAVE ME $H!T ALONE ?→ SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎→ COME BACK SOON 🤞

→ © ADAM KATZ 2019 ?    → HAVE A NICE DAY ✌    → PLEASE LEAVE ME $H!T ALONE ?   → SORRY; NO SHIRT, NO SHOES, NO SERVICE 👎    → COME BACK SOON 🤞